About Us

We build awesome tech for local businesses and grow with them every step of the way.

Our Philosophy

Habooba Studio is a Venture Growth Studio that builds enterprise-grade technology for local service businesses who deserve software just as powerful as the Silicon Valley giants.

We don't charge admission fees to entrepreneurship. We invest our infrastructure into our partners, building the bridge to their future and walking across it with them as long-term co-founders.

Originators

We identify market gaps and build our own standalone companies from scratch, fully founded and funded by the studio.

Co-Founders

We take the same enterprise-grade infrastructure that powers our internal ventures and invest it into domain experts who lack the technical engine.

Shared-Success Model

No upfront fees. Our incentives are married to our partners’ goals. If they don’t grow, we don’t get paid.

Meet the Founder

Nasim Obeid

Nasim Obeid

Founder & Managing Partner

Irvine, California

Pals Social

Part builder, part dreamer, fully obsessed with making tech that actually helps people live better. Nasim loves turning big ideas into real products and believes the best software should feel like a helpful friend, not a chore.

Education

  • Doctor of Technology, Purdue University (current)
  • Professional Certificate in CTO, Massachusetts Institute of Technology
  • M.S. Applied Artificial Intelligence, University of San Diego
  • B.A. Cognitive Science, University of California, Davis

Experience

  • Principal AI Architect, Upfront Inc
  • Founder & Product Architect, Pals Social
  • Former Amazon Software Engineer

Recognition

  • 2024 Tech Innovator Of The Year
  • Featured Alumni, University of San Diego
  • Featured in MIT Professional Education Campaign
AI & AutomationCognitive ScienceProduct ArchitectureVenture Building